Refrigerated cooler and freezer specialist Master-Bilt has named a new executive.

Frank Fuller became vice president of sales and customer care at New Albany, Mississippi-based Master-Bilt on Dec. 3. He reports directly to Kevin Fink, president of Standex Refrigerated Solutions Group, parent company of Master-Bilt.

Fuller will develop and execute a commercial strategy to achieve sales growth and to expand new business opportunities as well. “Frank will be instrumental in managing our resources to achieve customer intimacy,” Fink says. “His valuable years of experience in the industry will be critical in the continued adoption of our sales funnel management and key account planning.”

Fuller has more than 20 years of experience in the food equipment industry, including stints with Electro Freeze, Oliver Packaging & Equipment Company and Hobart.