From snacks to mini meals
Convenient product launches featuring wholesome ingredients are designed to deliver sustenance on the go. Single portions and snack formats are rising outside of the snack category, filling the role of small meals throughout the day.
“We all know that nowadays lifestyles have become so busy that it’s very difficult to properly sit down at a given time of day and have a proper meal or a normal dinner, so to speak,” Ms. Moreno Torres said.
Meat snacks accounted for 6% of global snack launches last year, and fruit and vegetable introductions featuring a “snack” claim grew on average 13% annually between 2013 and 2017, according to Innova Market Insights.