Beyond the coffeehouse

From matcha to mocha, tea and coffee variants are gaining ground outside of the beverage category. Cookies, confections and spreads feature flavors of espresso, cappuccino and latte, Ms. Moreno Torres said. The number of snack launches with a coffee flavor has doubled over the past five years.

At the same time, tea and coffee product launches are growing full steam ahead, providing numerous innovation opportunities around flavor and functionality. Half of U.S. consumers seek more flavor fusion in beverages, fueling demand for such concepts as s’mores flavored coffee and a lemon drizzle variety of green tea.



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