Giant Food, a leading greater Washington D.C. regional supermarket chain, unveiled a new marketing campaign on Wednesday.
The campaign's tagline, "The Little Things Are Giant," highlights the connections shared over great food and how these moments between family and friends are made even more special with the help of Giant's product assortment, ease of shopping and store experience. The campaign will kick off with a holiday focus over the next two months and continue through 2019 with fresh creative executions.
"We say in our new tagline 'The Little Things are Giant' because it's about the seemingly small moments which are the ones we live for. More time for you. More time for family. More time for the things that really matter," says John MacDonald, vice president and chief marketing officer at Giant. "Giant wants to make great food easy so you can live your life and enjoy those moments."