Aldi announced on Tuesday that it is beginning a national partnership with Instacart to bring online grocery delivery to its locations nationwide.
The same-day delivery will be available in 35 states and 5,000 new ZIP codes by Thanksgiving, including markets in San Diego, New York City, Miami, and Minneapolis.
"ALDI is a pioneer and a leader in creating a shopping experience that works with people's busy lives," says Jason Hart, CEO of ALDI U.S. "Our partnership with Instacart and the expansion of our e-commerce options are more ways we are meeting the growing needs of today's shopper, who wants high-quality food at unbeatable prices."
The move positions the discount retailer to better compete with the likes of Amazon, Kroger, Walmart and more. Aldi has already invested in the redesign of all of its locations and has recently introduced more fresh items to its lineup.
The company began a pilot delivery program earlier this year in Atlanta, Dallas, Los Angeles and Chicago, which Instacart CEO Apoorva Mehta says was "overwhelmingly positive."
"Like ALDI, Instacart is focused on delivering value and making quality food accessible and affordable to everyone," Mehta says. "We're excited to work together to further innovate the shopping experience with fast delivery and low prices for ALDI customers."