The leading refrigerated guacamole brand is taking its show on the road this summer.
Guaclandia, a mobile exhibit created by Wholly Guacamole, a brand of Austin, Minnesota-based Hormel Foods Corp., has already traveled to one city and will hit three more by mid-August.
A selfie-ready pop-art style avocado wall, a giant avocado chair with a “pit” for sitting, an arcade, a ball pit and of course plenty of guacamole samples highlight the exhibit, which began its tour in San Francisco and is set for stops in Los Angeles (Aug. 3-5), Seattle (Aug. 10-12) and Chicago (Aug. 17-19).
"Guacamole is more than a food—it's a cultural phenomenon," says Diana Pusiri, Wholly Guacamole’s senior brand manager. "Guaclandia is designed to celebrate guacamole's place in pop culture by providing guac fans with a fun and immersive avocado experience. It's an opportunity to have fun with friends and family while enjoying great tasting guacamole made with real ingredients."