Spreadable soft cheese specialist Alouette’s latest marketing campaign takes a humorous turn.

“Eat Artfully,” the summer media campaign from New Holland, Pennsylvania-based Savencia Cheese USA, the maker of Alouette, consists of a series of humorous “how-to” recipe videos that poke fun at trendy recipe videos that are fun to watch but impossible to replicate in one’s own kitchen.

The goal of the ads is to show how easy it is, by contrast, to make dishes delicious by just adding Alouette cheeses. The campaign launched June 29 and will run through August on Facebook, Instagram and YouTube and be supported by public relations efforts.

"Whether you're looking to turn your carrots into an elegant crudités platter or a simple box of crackers into beautiful hors d'ouevres, Alouette soft spreadable cheese provides an easy way for our consumers to transform any dish into something special," says Mikhail Chapnik, vice president of marketing at Savencia Cheese USA. "These artful transformations will be particularly helpful during the summer months when picnics, barbecues and pool parties are on our minds and entertaining needs to be a breeze."