Meal kit leader Blue Apron Holdings Inc. is now selling kits at Costco.

New York-based Blue Apron is selling the kits for nearly 30 percent off its regular subscription price, according to a story at

Costco began selling the kits, which serve four and retail for a suggested $24.99, on April 28, according to the story. The kits will be sold through a pilot program in 17 stores in the San Francisco Bay area and the Pacific Northwest.

Blue Apron is in talks to expand the program to other Costcos and potentially to other retailers, according to the story.