If you’re looking for the latest trends in creating destination centers, you should be looking at what’s trending in retail foodservice in general.
Destination centers — strategically planned locations with retail selling area designed to attract shoppers through an integrated product mix, merchandising techniques and shopper engagement — can result in a unique shopping experience. But destination centers are fully utilized when they’re designed around current shopping and consumption trends.
One huge example: meal kits.
“Grocery customers are looking for convenience when it comes to meal planning and preparation and they want those meals to be fresh and healthy options,” says Cheryl Beach, marketing communications manager for Bridgeton, Missouri-based Hussmann Corporation. “With more home delivery options such as Blue Apron, HelloFresh, Plated and others, brick and mortar stores can replicate the meal kit solution by merchandising all the meal components together conveniently accessible for their customer.”
Beach also suggests that destination centers can be created to take advantage of new food trends that shoppers are willing to pay for. Fresh juice and smoothie bars, indulgences — like popcorn, gelato, chocolates and candy — gourmet sandwiches and salad bars can help shoppers personalize and customize their own foods.