C-store giant 7-Eleven is taking its new Hispanic packaged bakery program nationwide.
The Irving, Texas-based chain initially launched its line of Mexican sweet breads in Texas in late 2017. That rollout featured four items. The national rollout will include three:
- Panquecitos (golden, soft and sweet vanilla mini loaf cakes);
- Roles de Canela (cinnamon rolls with raisins);
- and Panque con Nuez (sliced pound cake with chopped pecans).
Mantecadas was the fourth item offered in the Texas trial.
Suggested retail price for the Panquecitos and Roles de Canela, which have two servings per package, is $1.69. Panque con Nuez, which has four servings, should retail for $2.59.
"Like the U.S., Hispanics make up a significant and important part of 7-Eleven's clientele," says Jack Stout, 7-Eleven’s senior vice president over private brands. "More than half live in the three states where 7-Eleven has a very strong and growing store presence – California, Florida and Texas. 7-Eleven tries to ensure that we offer products that our customers want to see on our shelves, conveniently and priced competitively."