The number of consumers who have used an app for grocery shopping is approaching 50 percent, according to a new survey conducted by market research firm Toluna.
The survey, which included more than 1,000 respondents — 99 percent of whom say they grocery shop regularly or occasionally — found that 43 percent of used an app for grocery shopping and that 32 percent would at least consider using an app. Just 25 percent of respondents said they have not used an app and have no plans to.
Of those that have used an app, 65 percent say they've used Amazon's, while 60 percent say they've utilized their local grocery store's own app.Third-party apps like FreshDirect (26 percent), Grocery Pal (22 percent), and Out of Milk (13 percent) were also specified.
Use of meal kits delivery services also fared well in the survey, with 64 percent saying they've either tried a service (30 percent) or would consider it. Blue Apron was, by far, the most-used service, with 61 percent of respondents saying they'd tried it, while HelloFresh (55 percent), Plated (44 percent), Sun Basket (41 percent) and Green Thumb (41 percent) also fared well.