A new line of dips is the latest addition to hummus specialist Sabra Dipping Co.’s product roster.
The new Mediterranean Bean Dips from White Plains, New York-based Sabra come in three flavors: White Bean with Spinach & Roasted Garlic, Red Bean with Sundried Tomato & Basil and Black Bean with Roasted Tomato & Smoked Paprika.
The line embraces Sabra’s Mediterranean heritage, says Liza Laibe, the company’s director of marketing innovation. “Sabra's new line of bean dips brings the flavors of the Mediterranean home for American consumers," Laibe says. "Our focus on the consumer guided us toward this category expanding innovation and the feedback we've received in early market roll outs has been excellent.”
The new dips pair well with veggies and tortilla and pita chips, Laibe says.
The Mediterranean Bean Dips are the first Sabra products to feature the company’s revamped logo and packaging design.