SAN FRANCISCO — Mozzarella specialist BelGioioso Cheese Inc. is rolling out new packaging for several of its products.
Green Bay, Wisconsin-based BelGioioso showcased the new packs at the Specialty Food Association’s annual Winter Fancy Food Show Jan. 21-23.
New packaging for the company’s Crumbly Gorgonzola and Blue Cheese wedge packs features a breathable film that keeps the product’s mold alive and helps it maintain its color, says Jamie Wichlacz, BelGioioso’s marketing manager. The new packs were expected to begin shipping about two weeks after Winter Fancy Food, Wichlacz said Jan. 22.
In addition, BelGioioso has also revamped its sliced provolone, fontana and asiago packs, Wichlacz said. The 8 oz packs better advertise the clean attributes of the product, Wichlacz says. The new provolone pack was shipping in January, and the other varieties would soon follow, she says.
BelGioioso also introduced new film packaging for five varieties of its grated and shredded cheeses. The all-natural packs don’t require anti-mold or other treatments, Wichlacz says. “There’s no other shredded, grated natural line like this. It’s getting really good reaction.”