Walmart Inc. has trademarked a new name for its home delivery service.

Bentonville, Arkansas-based Walmart trademarked “Wam! By Walmart” with the U.S. Patent and Trademark Office, according to a story in Investor’s Business Daily. In the filing, Walmart says the trademark covers “retail and online grocery store services featuring home delivery service.”

The filing is the latest in a series of moves by Walmart to ramp up its delivery services of grocery and other goods. Other measures include expanded offerings, free two-day shipping and the acquisition of and other online retailers.

In October, the company announced plans to grow its online sales by 40 percent in 2018.