To meet demand for its pretzel bread, Miller Baking Co. is increasing production of its Pretzilla line, which includes a variety of buns and bites. The additional production will take place in a facility that was previously used for Miller Baking’s local fresh bakery operation that was sold in 2017 and created rye bread, challah and donuts.

The facility in downtown Milwaukee will be refurbished with new equipment and be free of peanuts and tree nuts. It is expected to provide 30 jobs to the area.


“We’re proud that Pretzilla is made in Milwaukee,” said Brian Miller, owner, Miller Baking. “By increasing production, we look forward to bringing a piece of the city to even more homes around the country.”

Prior to expanding the line, Miller Baking had introduced two new products: Pretzilla Bites Tub and Pretzilla Bites with Cheese Dip.