In response to growing consumer demand in Texas, 7-Eleven launched a new line of Hispanic packaged bakery items. The traditional Mexican sweet breads are available in approximately 640 stores throughout Texas and the company says they have been extensively tested in Mexico to ensure proper flavor, texture, aroma and appearance.

The line features four flavors of the sweet bread, including:

  • Mantecada — sweet bread with a soft and fluffy texture and vanilla coating
  • Panquecitos — golden, soft and sweet vanilla mini loaf cakes
  • Roles de Canela — cinnamon rolls with raisins
  • Panque con Nuez — sliced pound cake with chopped pecan topping

As reported in late 2017 by InStore, Hispanic retailers are thriving in the supermarket sector. Hispanics already represent nearly 18 percent of the U.S. population and will likely account for 24 percent by 2040 and 29 percent by 2060.