Schnuck Markets and Volpi Foods announced on Tuesday the opening of a new prototype store-within-in-store concept at the Schnucks location in Des Peres, Missouri.
The company says the new concept will provide customers the ability to conveniently purchase freshly sliced artisan cured meats produced by Volpi Foods as well as a unique opportunity to experience the heritage and craftsmanship of a legendary St. Louis specialty producer.
"We are excited to partner with the leading grocery retailer in the St. Louis market," says Tim Urban, chief commercial officer for Volpi Foods. "The partnership between Schnucks and Volpi is the highlight of a relationship that spans a combined 200-plus years of servicing the Midwest market. We share in the Schnucks commitment to the community and their legacy as a family-owned company. We look forward to offering a unique shopping experience at the Des Peres location."
Schnucks and Volpi will host a ribbon cutting and kickoff party at the store on Friday, Nov. 17 from 4 p.m. to 6 p.m. The event will include free samples and deals on Volpi products.
“Schnucks is excited to be able to offer our shoppers Volpi premium meats with this new concept.” says Schnucks category manager Derick Rosinsky. “This takes our partnership with Volpi to the next level and allows us to deliver on our fresh promise to our customers."
The new concept will be located near the store's deli department.