Walmart Stores Inc. is jumping on the meal kit bandwagon.
The Bentonville, Arkansas-based retail giant will begin selling meal kit services on its website in December, according to a story on thestreet.com
Walmart hopes to offer a variety of meal kits from multiple suppliers, Michael McDevitt, CEO of Baltimore, Maryland-based meal kit provider Terra’s Kitchen, says in the story. Terra’s Kitchen is in talks to supply Walmart.
"This is a low-risk model for Walmart to see if their e-commerce shoppers will have an interest in meal kits, and if so, which ones are the most interesting to them," McDevitt told TheStreet. "There's no infrastructure risk, no marketing risk."
Walmart will act as a third-party host for meal kit companies to sell their product, McDevitt says. Meal kit companies will pay Walmart a referral fee for the service.
The news comes just days after Albertsons announced it was buying meal kit company Plated. Other recent retail entrants in the meal kit business are Amazon, which filed a trademark application for meal kits in August; and Kroger, which launched its Prep+Pared kits earlier this year.