Otis Spunkmeter is launching its "No Funky Stuff" grab-and-go line in c-stores across the country after a successful launch at retail grocery last year.
Last year's retail roll-out included 20 pre-packaged products. The c-store-focused launch includes four new products — Chocolate Chunk Cookies, Iced Lemon Loaf Cakes, Cinnamon Crumb Loaf Cakes, and Mini Brownie Bites.
The four new products will be offered in individually-wrapped packaging at convenience stores around the United States.
The “No Funky Stuff” tag line means all foods are made without artificial flavors or colors, high-fructose corn syrup or partially hydrogenated oils.
“Consumer research shows that people can’t resist a sweet snack to indulge in — it makes people happy,” said Charice Grace, brand manager for Otis Spunkmeyer. “We’re seeing that when it comes to snacking, consumers are looking to buy foods containing better-for-you ingredients, no matter where they are, which is why we are introducing our individually wrapped ‘No Funky Stuff’ Grab-N-Go foods.”