Weis Markets, a Mid-Atlantic supermarket retailer with more than 200 locations, is opening a prototype store just outside of Harrisburg, PA this week.
According to pennlive.com, the 65,000-square-foot location, dubbed a “community market,” will feature a food court, the company’s first in-store pub, an adjoining café and an in-store ice cream parlor.
An expanded takeout food section includes cheesesteaks, panini sandwiches, an Asian wok section, pizza and hand-rolled sushi. The store also boats a Chobani yogurt bar, a Pennsylvania foods section and nearly 2,000 organic and gluten-free products.
Jonathan Weis, the company’s CEO, told Penn Live that Weis is a “middle-of-the-road supermarket,” competing with big retailers like Wal-Mart and Royal Ahold when it comes to pricing, but also keeping an eye on being on-trend.
“We want to be interesting, not boring or dull,” he said. “We just have a philosophy that we’re not going to be afraid to fail.”
Other highlights of the store include:
- More than 900 domestic and craft beers, along with 500 varieties of wine, at the in-store pub.
- A deli with extensive selection of Dietz & Watson meats and cheeses, as well as cured meats, olives and gourmet cheeses.
- An in-store bakery with fresh artisanal breads, gourmet cookies and specialty cakes by the slice.
- Online ordering with in-store pickup.