MoseleyBona Retail, a global design firm known for its approaches to c-store and fuel retailing with a “foodvenience” focus, has rebranded and reincorporated as New York-based Bona Design Lab, LLC.
The change follows the sudden passing last year of longtime foodservice consultant Thomas C. Moseley, Jr., who had co-founded Massachesetts-based MoseleyBona Retail along with Joseph Bona in 2015.
In launching the new venture, Bona has acquired the outstanding shares of MoseleyBona Retail from Moseley’s estate.
“Tom and I were just getting started with MoseleyBona Retail when the devastating news came that Tom, who was only 50 years old, had passed away,” Bona said. “Bona Design Lab will continue our mission of delivering transformative design and consulting services to c-store, fuel and food retailers around the word.”
Bona noted that today’s convenience retailers are under pressure, facing challenges like channel blurring.
“That’s why we’re so focused on elevated approaches to what we call ‘foodvenience,’” he said. “The old model is giving way to a more sophisticated one, and our clients are on the leading edge of the change.”