SPRINGDALE, ARK. — Tyson Foods has launched an omnichannel marketing campaign for its fresh beef and pork, called “A Fresh Spin.”

The campaign is designed to reinspire mealtime with flavorful, affordable, protein options presented by the Tyson brand, the company said.

The Tyson pork products featured in the “A Fresh Spin” campaign include Steakhouse Pork Griller Steak, Savory Campfire Boneless Chops, Smokey Chili Butter Boneless Chops, Fresh Ground Pork (85/15 Tray), Frozen Ground Pork (80/20 Chub), and Tender & Juicy Extra Meaty Fresh Pork Baby Back Ribs, Tyson said.

The very latest Tyson pork innovations launching this grilling season at select retailers include a Tyson Fresh Spareribs Mini-Rack (select Dollar General Stores) and a Tyson Brisket Style Pork (select Kroger stores).

“‘A Fresh Spin’s’ strategic and creative execution leverages insights from the Midan Meat Consumer Segmentation 3.0 study, including information on Connected Trendsetters and Convenience Cravers who are among the key targets,” Tyson said. “The flavor-forward messaging is underpinned by data confirming that flavor continues to be the primary driver behind meal choices. In fact, according to a Midan Quantitative Concept Test in October 2024, 98% of consumers indicate flavor is very or extremely important when cooking/choosing a meal. The campaign is designed to reach a total potential market size opportunity of nearly 78 million consumers.”