CINCINNATI — As of July 1, Lakeview Farms has rebranded to Novus Foods.

The name Novus, meaning “new” and “fresh” in Latin, symbolizes a fresh chapter in the company’s journey — one that honors its legacy while embracing the future of food, according to the company.

“This rebrand is more than a new name — it’s a reflection of who we are becoming,” said Tom Davis, CEO of Novus Foods. “We’re building on our strong foundation to bring even more thought leadership, innovation, and the highest quality ingredients to our customers, consumers and partners.”

Importantly, noosa Holdings, Inc. will continue to operate as a standalone entity under the Novus Foods umbrella, the company said. There are no changes to noosa’s structure, leadership, or operations as a result of this rebrand.

Customers, consumers, and partners can expect a seamless transition, with updated branding appearing across packaging, communications, and digital platforms in the coming weeks, Novus Foods said.