Building out a revenue-driving grocery case requires more than stocking select, fresh cuts of meat. It requires legendary flavors and a proven program that will help keep your registers ringing year after year.

Excalibur Seasoning's Small Batch Seasoning Program is a seamless way to integrate and showcase a variety of today's most popular flavors with any of your proteins.

“Small Batch is a go-to solution for staying ahead of the competition,” says Bob Andorfer, National Sales Director. “We developed the program to help minimize shrink and labor investment, and make grocers more profitable in their meat, seafood and deli departments.” 

How it Works

A popular, customized application for today’s grocers, Excalibur’s Small Batch Seasoning Program is ideal for prepping 10-pound batches and combines your favorite proteins with our legendary flavors to: 

• Create mouthwatering gourmet sausages
• Extend burger color and shelf life
• Offer phosphate-free dry marinade alternatives

“Grocery stores and retailers I call on today are looking for small batch marinades and patty blends,” says Scott Weber, Sales Consultant. “They want something unique like a Habanero Mango Bratwurst or Philly Cheesesteak Beef Patty to offer their customers – something that’s simple, clean label, and different from what others in the industry are showcasing.”

Legendary Flavors

Excalibur’s featured flavors range from mild and savory to sweet heat in the Small Batch line and include the following profiles:

Fresh sausage  

• All-Natural Portabella, Shiitake and Toasted Onion
• Bacon BBQ
• Sweet Cherry Maple

Gourmet Patties  

• Truffle Butter
• Hatch Chili
• Gourmet Bacon & Bleu Cheese 

Dry Marinades 

• Apple Bourbon
• Tarragon & White Wine
• Alfredo 

And our newly created Hot Honey Beer rub is already proving to be a real game-changer.

“It’s got some spice to it and a kick of pepper,” says John Brewer, VP of Sales & Marketing. “The honey and beer flavors mesh well together. It’s a perfect application for shrimp, chicken, and pork, and I expect we’ll soon be offering it as a fresh sausage for bratwurst.”

Value Added

When meat and seafood products are made in smaller batches, the process means less waste – an important factor considering the current high cost of food. 

“Grocery retail customers are asking us what will help make their customers happy and keep prices down while also providing a flavorful, good quality product,” says Jamie Rye, Sales Consultant. “As a sales team, we follow that and pay attention to what retailers need and are putting out there.”

Using tabletop and small equipment such as vacuum tumblers, sausage stuffers, and patty presses also curbs the labor process for grocers to produce their Small Batch proteins, saving time and expense.

“They don’t need to put out 25-pounds of patties at a time,” says Scott Werner, Sales Consultant. “They can produce a 10-pound batch and keep it fresh. If they need to make one or two batches a day, they can. If they only need the one, they only have two pounds they made up at the beginning and don’t have a bunch of overruns or leftovers if it doesn’t sell for the day.”

Trusted Partners

Bob Andorfer calculates that the Excalibur Sales Team has a combined 100 years of experience in the grocery industry, making them uniquely qualified to bring impactful solutions to the table.

“We know what it’s like to cut meat in the back room, come up with merchandising plans, and the challenges of working with limited labor staff,” says Andorfer. “I’ve been with the company 21 years now. The average tenure of our sales staff is well north of 12 years. They are committed and part of the lifeblood of this organization.

“Every employee’s efforts from the CEO to the person bagging the seasoning on the backline is important,” he adds. “That’s the atmosphere we have throughout the company.”

Whether it’s Small Batch, custom blends or flavor additives for snacks and the deli case, Excalibur’s seasonings, rubs, and marinades provide an unparalleled balance of legendary quality and royal flavor in thousands of proven blends, with culinary expertise to drive customer growth and success.

“At the end of the day, what we do best is back up our customer service with a quality product,” adds John Brewer. “Our reaction time to any request is as fast or faster than any competitor we have in the marketplace.”

About Excalibur

Excalibur Seasoning Co., is America’s premier provider of meat & seafood seasonings, rubs and marinades. Family-owned for more than 35 years, Excalibur’s reputation is built on the legendary quality and royal flavor found in every product they offer in partnership with hundreds of grocers nationwide. Learn more about our offerings and contact our sales team.