HINESBURG, VT. — Vermont Smoke & Cure announced a nationwide distribution expansion through new partnerships with Walmart and Giant Food, while also substantially growing its presence in Kroger stores.

The multi-retailer expansion represents the company’s largest distribution growth in its history, which will bring its premium meat snacks to millions of new consumers in the second quarter of 2025.

“This expansion across three major retail partners marks a transformative moment for Vermont Smoke & Cure,” said Michael Schafer, commercial business lead at Vermont Smoke & Cure. “Combined with our recent Costco Northeast Division growth, we’re bringing our handcrafted products to more consumers than ever before while maintaining our unwavering commitment to quality and craftsmanship.”

Through the expansion, Vermont Smoke & Cure products will be available in 400 Walmart locations beginning in May, featuring the Customer Favorites Variety Pack and 6-count 1-oz Premium Beef and Original meat sticks. The brand is expanding its presence in 146 Giant stores, with 1-oz sticks, 3-oz mini sticks pouches, and select 6-count 1-oz sticks. Additionally, more than 1,000 Kroger locations will feature dedicated racks in the meat department showcasing 3-oz Turkey Pepperoni and BBQ mini sticks, along with 6-count 1-oz Premium Beef sticks.

This major retail expansion follows Vermont Smoke & Cure's growth expansion within Costco's Northeast Division last month.

“Our products’ exceptional dollar and unit velocity metrics have fueled interest from major retailers seeking premium meat snack options that don’t compromise on quality or taste,” Schafer said. “Our commitment to handcrafting premium, slow-cooked meat snacks resonates with today’s consumers who prioritize high-quality protein snacks with clean ingredients.”