ARLINGTON, VA. — Lidl US is launching its first private label meat line: Butcher’s Specialty.

The selection will include USDA Choice beef, organic beef, grass-fed beef, antibiotic-free chicken, all-natural pork, lamb and veal.

“Butcher’s Specialty is more than just a name — it’s a promise,” said Tod Seiling, vice president of Fresh Buying at Lidl US. “We heard our customers’ need for high-quality, low-priced meat options, and we’ve delivered that with our curated collection. Butcher’s Specialty prioritizes freshness and superior cuts, all without shortcuts or additives.”

The meats may be purchased at Lidl US locations.