For consumers looking for fresh, better-for-you food options, refrigerated dressings — made without artificial ingredients or preservatives — are a perfect solution.

“Consumers care about what goes into their food — and so do we," said Kate Nees, senior brand manager for Litehouse. "That’s why we’re committed to crafting high-quality dressings that taste amazing and fit their needs.”

Flavor first

Now more than ever, Nees said, consumers want “bold, finger-licking worthy flavor at their fingertips.”

One of the easiest ways to make any meal go from bland to bold is by adding a dressing.

“Dressings go beyond just salad,” Nees said, citing pizza with ranch and wings with blue cheese as two essential pairings. “Regardless of what consumers choose to dip, dunk, and devour, Litehouse has a fan-favorite dressing to offer.”

It starts with the classics, which for Litehouse means Litehouse Homestyle Ranch and Chunky Blue Cheese.

But the company is always evolving with new flavors, like Jalapeno Ranch, Nees said.

Other popular variations on a theme in the Litehouse lineup include Garlic Ranch for an extra savory kick and Hatch Chili Ranch for a little heat.

Also new for Litehouse is a larger size option — 20-ounce Family Size versions of its top sellers. “It’s the perfect size for family meals, game day, late-night snacks, and more.”

Looking ahead to the second half of 2025, Litehouse is also excited about its latest offering, Peppercorn Caesar, “ready to shake up summer” with a bold, peppery twist on a classic, Nees said.

Marketing muscle 

Litehouse’s #LitehouseInTheHouse campaign is about more than just delicious flavors, according to the company.

“It’s about creating moments that matter. Whether you’re dripping our award-winning gorgonzola cheese crumbles over a crisp salad, dipping wings into bold Chunky Blue Cheese, pouring our rich caramel over fresh apples, or adding a kick to your meal with our freeze-dried herbs, Litehouse is here to make every bite unforgettable.”

Launched in 2023, the campaign initially focused on football season and tailgating.

America’s #1 refrigerated dressing brand announced via many channels that it was “Ready to Ranch” with “The Ranch Guy” and must-have Litehouse Dressings and Dips with a Ranch Cave sweepstakes and instant wins. A current #LitehouseintheHouse campaign featured on the company’s website, meanwhile, focuses on ways to incorporate Litehouse Ranch and other dressings into summer recipes. Look for additional campaigns under the tag line in the future.