Baker Boy is bringing its lineup of premium donuts, doughs and bakery innovations back to the International Deli-Dairy-Bakery Association Show in New Orleans this summer. With a strong reputation for delivering high-quality, convenient and delicious bakery products, Baker Boy is once again set to wow attendees with its latest products for supermarket in-store bakeries and other foodservice operators.

A Game-Changer in Ready-to-Ice Donuts

Among Baker Boy’s most popular and innovative offerings are the Magic Ring Donuts — an industry first that has revolutionized the filled donut market. Unlike traditional filled donuts, Magic Ring Donuts are ring donuts featuring consistent and flavorful filling in every bite. The result? A mess-free, perfectly portioned donut indulgence that customers can’t resist.

Alongside its popular flavors like Raspberry and Strawberry Cream Cheese, Baker Boy is set to showcase two exciting new flavors of its Magic Ring Donuts at IDDBA 2025:

• Magic Ring Cinnamon Roll Filled Donut – Combining the irresistible flavor of a gooey cinnamon roll with the ease of a ready-to-ice donut, this new addition is expected to be a showstopper. With a rich and creamy cinnamon-spiced filling encased in a soft, fried donut, this treat delivers an indulgent twist on a classic breakfast flavor.
• Magic Ring Peaches & Cream Filled Donut – A fresh and fruity delight, this new dual-filled seasonal flavor blends luscious peach filling with a smooth, creamy center. The contrast of tart, juicy peaches and rich cream makes this donut an exciting option for bakeries looking to expand their flavored offerings.

Source: © Baker Boy, Inc.

Doughs Designed for Supermarket In-Store Bakeries

Baker Boy has long been a trusted supplier of frozen doughs designed for supermarket in-store bakeries, ensuring consistent quality, easy preparation and exceptional taste. At IDDBA 2025, they are proud to highlight their newest gourmet dough innovation:

• Brioche Cinnamon Roll Dough – This one-of-a-kind addition to Baker Boy’s lineup is French-inspired and made in America. It’s a must-have for bakeries seeking to elevate their cinnamon roll offerings. The soft, pillowy brioche dough is made with real butter and egg balances with the sweetness and spice of gooey cinnamon to ensure indulgence in every bite. 

Source: © Baker Boy, Inc.

In addition to the new brioche dough, Baker Boy will also feature its signature Cinnamon Sweet Roll Doughs, proven performers in supermarket bakeries across the Midwest. Easy to proof and bake, these doughs come in many different sizes and deliver homemade-quality cinnamon rolls with minimal labor, making it an ideal solution for retailers looking to minimize labor, maximize efficiency and maintain excellence.

Why Baker Boy?

Baker Boy continues to be an industry leader in quality, innovation and convenience. Their Ready-to-Ice Donuts eliminate the hassle of frying and filling, allowing bakeries to easily customize each donut with their preferred toppings and icings. 

Their frozen doughs provide the flexibility for in-store bakeries to bake fresh buns, rolls and cinnamon rolls on demand while maintaining consistently great results.

For IDDBA attendees, this is an exclusive opportunity to experience Baker Boy’s commitment to helping retailers and foodservice operators succeed. Stop by the Baker Boy booth to taste these game-changing products firsthand, see how they can transform your bakery program, and discuss how Baker Boy’s solutions can help drive sales and customer satisfaction.

Source: © Baker Boy, Inc.

Don’t Miss Baker Boy at IDDBA 2025!

Baker Boy is a bakery manufacturer widely known and recognized for its world-class reliability, efficiency and customer service. There’s no better time to connect with them than at IDDBA 2025 in New Orleans. Discover why they are the go-to partner for premium, innovative bakery solutions.

Make sure you don’t leave the show without trying the latest Magic Ring Donut flavors and the incredible new Brioche Cinnamon Roll Dough. Your customers — and your bottom line — will thank you!

For more information, visit www.bakerboy.com and follow them on social media for updates on their newest products and show highlights. See you in New Orleans!