In 2025, value-added salad category leader Fresh Express, is more focused on wellness than ever before.

Fresh Express’s 2025 wellness initiative, the #FreshStartChallenge, aimed to empower consumers to embrace the year with intention and energy, according to Fresh Express.

It featured a series of themed weekly challenges designed to help consumers prioritize their health and lifestyle goals, including Nutrition Boost, Fitness Focus, Mindful Moments, and Connection and Self-Care.

The program offered an engaging way for consumers to jumpstart their resolutions while connecting with the Fresh Express community on social media.

Weekly giveaways included Fresh Express products and swag, gift cards and a Fresh Express Fitness Tips book, and grand prize winners received a wellness-themed prize package featuring a walking pad, meditation app subscription, pickleball set, gift cards, swag and more.

Fresh Express offers more than 100 varieties of salads to support consumers as they work towards meeting or maintaining their wellness goals, according to the company. Options range from fresh, leafy greens to premium, chef-crafted chopped salad kits like the Asian Apple Salad Kit and Twisted Caesar Creamy Truffle Caesar Chopped Salad Kit.

The brand’s latest innovation, Hot or Cold Salad and Noodle Meal Kits, can be eaten hot or cold and prepared in under 5 minutes and is available in delicious Asian-inspired flavors such as Korean Sesame and Asian Sweet Ginger.