Leading artisan bread brand La Brea Bakery is looking to redefine the pretzel category with the debut of its new Soft Pretzel line. The lineup delivers a premium, better-for-you take on a classic category that continues to gain popularity.
La Brea Bakery’s new artisan Pretzel Buns, Pretzel Sausage Buns and Pretzel Baguettes bring the rich flavor of traditional Bavarian pretzels to customers nationwide. Each variety is made with simple, clean ingredients, and features a crisp golden brown crust, a soft, chewy interior and a buttery finish.
The new line is expected to hit store shelves later this year and includes:
- Pretzel Buns - Provide a mouth-watering base for grilling season favorites, such as a homemade smash burger, hot roast beef dip or Nashville hot chicken sandwich
- Pretzel Sausage Buns – Ideal for grilled bratwurst, braised beef cheesesteaks or a savory breakfast omelet sandwich
- Pretzel Baguettes – Perfect for upscale subs, dipping boards or served warm with hearty comfort dishes
“Our pretzel line offers a new take on a beloved classic that uses real ingredients and proven techniques to deliver delicious pretzel flavor and texture,” says Brie Buenning, senior director of marketing at La Brea Bakery.
