KINGSVILLE, ONT. — Del Fresco Pure debuted the newest addition to its organic line, Organic Seedless English Cucumbers, at the Southeast Produce Council (SEPC)’s 2025 Southern Exposure March 6-8.

"Our Organic Seedless English Cucumbers are a testament to our dedication to producing exceptional greenhouse-grown vegetables," said Ray Mastronardi, vice president of sales at Del Fresco Pure®. "We are committed to providing our customers with nutritious and delicious produce that meets the highest standards of organic greenhouse grown produce."

At the show, Del Fresco Pure also highlighted its recent Equitable Food Initiative (EFI) certification. According to the company, EFI is a nonprofit organization that “sets standards for labor practices, food safety, and pest management while engaging workers at all levels to produce Responsibly Grown, Farmworker Assured fruits and vegetables.”

"Achieving EFI certification is a significant milestone for Del Fresco Pure," Mastronardi said. "It reflects our ongoing commitment to creating a positive impact on our workforce and the environment. We believe that sustainable practices are essential to the future of agriculture, and we're proud to be at the forefront of this movement."