The Wonderful Company recently launched its first national integrated marketing campaign for Halos in five years, “Hands Off My Halos,” designed specifically for the big screen.

The campaign features two new commercials highlighting Wonderful Halos as an irresistible snack both kids and parents love by capturing the extreme lengths kids will go to if anyone tries to take their last Halos mandarin.

Whether it’s reporting their mom to the IRS or cutting the brake lines on their dad’s car, it’s clear that kids will go to extreme lengths if anyone tries to take their favorite snack. The integrated campaign has received positive recognition in advertising trade publications including Adweek, AdAge and MediaPost, said Zak Laffite, president of Wonderful Citrus.

“Hands Off My Halos” is the brand’s first new television campaign in seven years and airs on Amazon Prime, Disney+, Hulu, and NBC Peacock. The campaign extends to social media, out-of-home, experiential events, brand partnerships, and Wonderful’s in-store POS display program.

“We are thrilled to blend this playful creative with laugh-out-loud moments to show just how much both kids and parents love Wonderful Halos,” said Jennifer Hirano, The Wonderful Company’s vice president of marketing. “Parents are overwhelmed with decisions every day and feel especially pressured when it comes to selecting what they are feeding their kids. Halos are always a win as a healthy, sweet snack for kids and parents alike – just don’t take the last one.”