Asian condiment titan Lee Kum Kee teamed up with Chef Winnie Yee, finalist on Food Network's BBQ Brawl (Season 3) and head chef at the award-winning Smoke Queen Barbecue, to introduce a limited-time BBQ dish, Sticky Pork Ribs with Chili Crisp Cranberry Glaze.
Featuring a bold fusion of smoky barbecue and Asian-inspired flavor, it takes Smoke Queen Barbecue's iconic fall-off-the-bone ribs to new heights with a fiery kick of Lee Kum Kee Chiu Chow Style Chili Crisp Oil and the tangy sweetness of traditional holiday cranberry glaze, according to the company.
While its products are enjoyed and served by professional chefs and home cooks all around the world, the collaboration represents Lee Kum Kee's first partnership with a barbecue-style restaurant, building off other recent successful restaurant collaborations designed to connect with Millennial and Gen Z audiences through branded, restaurant menu creations.
"As the global gateway to Asian culinary culture, Lee Kum Kee recognizes that high-quality ingredients are essential for creating exceptional dishes — whether at home or at your favorite restaurant," said Elaine Thai, vice oresident of marketing for Lee Kum Kee USA. "Our collaboration with Chef Winnie Yee underscores how Lee Kum Kee makes it simple for anyone to enhance their meals with bold flavors, from BBQ and burgers to tacos and beyond."