LOS ANGELES — Wonderful Pistachios celebrated World Pistachio Day with a new launch of No Shells Unsalted pistachios.

The new sodium-free product has health-conscious snackers in mind and is also perfect for cooking and baking.

Source: Wonderful Pistachios

Source: Wonderful Pistachios

Citing data from Circana, Wonderful said 36% of adults are actively trying to reduce sodium in their diets. The company’s own research has also found that 37% of pistachio consumers now use them as an ingredient.

“These pistachios hold the salt, not the flavor,” said Diana Salsa, vice president of marketing for Wonderful Pistachios. “Whether it’s a midday snack or a protein-forward addition to a salad, pasta, or charcuterie board, No Shells Unsalted are great for anyone focused on eating better or who prefer their pistachios in their purest form. What better way to celebrate than on World Pistachio Day?”

The new variety is available in 6-ounce bags, and the launch is supported through social media and point-of-sale displays in retail stores.

Source: Wonderful Pistachios