Americans’ love of avocados has shown no signs of waning, and growers from California, Mexico and other growing areas and their marketing partners are working hard to make sure retailers can continue to move huge volumes of fruit in 2025.

Growing weather for the 2025 California avocado season has been good, said Terry Splane, vice president of marketing for the California Avocado Commission.

Heavy rains in 2023 and 2024 contributed to better soil and tree health, leading to a robust fruit set. That allowed for a significantly higher than projected yield in 2024, with California avocado volumes reaching 373 million pounds.

In 2025, Splane said, growers are optimistic that production will increase further due to the strong fruit set observed in multiple growing regions.

“The upcoming season is projected to be one of the highest-producing California avocado crops in more than a decade. Early projections forecast the crop could be about 400 million pounds,” Splane said, while at the same time stressing that it was early in the growing process and projections could change.

The vagaries of weather aside, the size and strength of the California avocado industry continues to grow, Splane said, thanks to the “passion, planning and hard work of the California avocado growers.”

The state’s avocado plantings have seen significant growth over the past decade, with approximately 3 million new trees planted from 2013 to 2023.

Growers are replacing older trees, recovering from fire-related tree losses, and adopting higher-density planting models. As a result, yields have been steadily increasing.

And there’s plenty of demand to meet all that extra production, Splane said.

The commission will do its part by continuing to promote what Splane calls the “California difference,” emphasizing the fruit’s freshness and taste and highlighting the locally grown, sustainably farmed and ethically sourced attributes of California avocados.

For the 2025 season, the commission is expanding its advertising program, with content that showcases both the state of California and its avocado growers.

The group will also continue to provide customized retailer and foodservice support, social media campaigns and other advertising and PR initiatives to promote the premium quality of California avocados.

“Customers tell us that they look forward to California avocado season, from spring through summer, due to the reliable quality of the fruit and the customized support the commission provides,” Splane said.