IRWINDALE, CALIF. — Bonduelle is catering to the lifestyles of college students and young professionals with a new line of ready-to-eat Lunch Bowls.

The grab-and-go Lunch Bowls are shelf stable and can be eaten hot or cold, Bonduelle said.

"We know that the majority (77%) of Gen Z live busy lifestyles and are looking for quick and easy meal options that don't sacrifice on taste,” said Bobby Chacko, CEO, Bonduelle Americas. “They want high-quality solutions that deliver more than just fuel, they want something that excites them. And that's exactly why we created these Lunch Bowls. With no artificial preservatives, these bowls prove you don't have to compromise on quality or taste, no matter how busy your schedule is."

The bowls come in four flavors inspired by global cuisines:

The voice Bonduelle uses to describe each flavor aims to capture a Gen Z audience.

Spanish Fusion

“Where smoky paprika meets tender lentils and hearty bulgur — topped with roasted veggies and sweet cherry tomatoes for a taste that transports. The perfect combo of bold and spicy, featuring two types of quinoa, chickpeas, and sweet roasted corn. We added a kick of chili pepper because basic just won't cut it when you're this hungry.”

Southwest Fusion

“The perfect combo of bold and spicy, featuring two types of quinoa, chickpeas, and sweet roasted corn. We added a kick of chili pepper because basic just won't cut it when you're this hungry.”

Mediterranean Fusion

“Fresh herbs and garlic bring nutty farro and tender black-eyed peas to life in this Mediterranean-inspired bowl. With grilled veggies and briny green olives in the mix, this bowl hits different.”

Indian Fusion

“Warm aromatic spices meet perfectly cooked bulgur and lentils. Topped with roasted veggies and sweet cherry tomatoes, it's the satisfying meal that'll have everyone asking, ‘What's in your bowl?!’”

"These Lunch Bowls represent more than just convenient meals — they're the first step in Bonduelle's mission to revolutionize how Gen Z thinks about and experiences plant-rich food," Chacko said. "We're meeting young consumers where they are, whether that's in their dorm rooms, at campus events, or scrolling through their social feeds. This is about making plant-rich, delicious food accessible to everyone, everywhere."

The Lunch Bowl launch is supported by pop-ups at Southern California universities including UCLA, UC Irvine, and USC, Bonduelle said.

Bonduelle also plans to fully integrate its Ready Pac products with the Bonduelle brand by July 2025.

"We're not just launching a product — we're launching a movement," Chacko said. "Our Lunch Bowls are just the beginning of how we're reimagining convenient, plant-rich food for the next generation. As we expand beyond traditional categories and spaces, we're staying true to our mission: making delicious, plant-rich food accessible to all, without compromise."

Bonduelle also seeks to support its Southern California community. In January, the company donated Lunch Bowls to fire crews and evacuees affected by the LA fires.