WATSONVILLE, CALIF. — California Giant Berry Farms is rolling out its GIANT blueberries with a new label design. The label was selected by California Giant’s consumer audience.

The large, 20mm-plus blueberries will be available in good volume March-August, according to California Giant. Peak availability will be in April and May.

“We’re thrilled to see our new GIANT Blueberry label in restaurants and stores,” says Kyla Oberman, director of marketing. “The fun, newly designed look reflects the premium quality and exceptional size of these jumbo blueberries, and we’re confident it will resonate with shoppers.”

California Giant said that jumbo berries are becoming more preferred by consumers.

“Nielsen data shows double-digit growth in both dollar sales and pounds compared to the previous year, with jumbo blueberries also increasing their dollar share of the total blueberry category,” the company said. “Notably, the top three jumbo blueberry items accounted for 50% of total dollar sales, and the top ten items made up an impressive 90%, highlighting the strong consumer demand for premium jumbo offerings.”

“The data is clear that consumers are seeking out larger, higher-quality blueberries,” said Tim Youmans, vice president of sales. “Our GIANT blueberries deliver on that demand, offering an exceptional eating experience, complemented by the rigorous quality standards of California Giant Berry Farms.”