CHARLOTTE, N.C. — Consumers who voted on Newsweek’s 2025 BrandSpark Most Trusted Awards selected Dole as the No. 1 brand in Fresh Fruit and Salad Kit categories.

According to Dole, it was the only brand to receive enough votes in the Fresh Fruit category to even qualify for the rankings. Dole also received second place in the Fresh Berries category.

“This year’s BrandSpark rankings confirm what Dole has been committed to all along: provide the highest-quality fruits and vegetables and the peace-of-mind that comes from 170+ years of the highest product standards, sustainability, social responsibility and nutrition education,” said William Goldfield, Dole’s director of communications. “We dedicate these results to the growers, distributors, retailers and other partners who help deliver Dole to a hungry world.”

More than 29,000 US shoppers participated in the 12th annual BrandSpark survey, Dole said.

“We realize that for most shoppers, trust is at the core of the brands they choose, especially produce and other perishables.” Goldfield said. “In this age of growing transparency, we are continually reminded that consumers are more demanding than ever in the products and services they provide their families — all of which makes Dole’s rankings, as determined by the consumers themselves, especially rewarding.”