In this excerpt from the December issue of Supermarket Perimeter, Chiquita answered three questions about 2025 food trends.

You can read the entire 2025 Trends feature and more in the digital edition here.

SP: What are some of the food industry trends Chiquita is most excited about?

Chiquita: Looking ahead to 2025, we’re excited about several key trends that align with Chiquita’s values and vision for the future of the food industry.

Sustainability continues to be a growing priority for consumers, and we’re proud to lead with initiatives including carbon reduction programs, our focus on reducing food waste and introducing new disease-resistant banana varieties through our Yelloway initiative.

Yelloway is our groundbreaking collaborative effort with KeyGene, MusaRadix and Wageningen University and Research (WUR) focused on producing disease-resistant bananas while also reducing carbon emissions.

This project, which includes genome mapping, plant breeding, and field testing, is a long-term, sustainable solution poised to revolutionize the banana industry.

What sorts of products will Chiquita be promoting aggressively to keep up with these trends?

As more consumers embrace plant-based diets and clean-label products, Chiquita is perfectly positioned to meet this demand with our commitment to providing simple, wholesome foods.

With their natural health benefits (Chiquita bananas are a great source of fiber, potassium and vitamin B6), bananas are an ideal option for those seeking nutritious, plant-based choices and we remain dedicated to offering products that align with these evolving preferences.

These trends not only highlight the evolving direction of the food industry but also align with Chiquita’s vision for the future.

We are committed to adapting and growing to meet the ever-changing needs of our customers, ensuring we stay at the forefront of innovation and consumer preferences.

Can you give us a preview of what new products, packaging, marketing, etc., we can expect from Chiquita in 2025?

In 2025, we will continue to build our iconic Chiquita brand, strengthening our connection with shoppers, consumers, and partners.

By promoting our lighthearted Chiquita Bananas character, we will bring more fun, quality and taste to every consumer.

Finally, our iconic Miss Chiquita will remain a prominent figure, representing the historical positive values of our brand.

You can expect a lot of excitement and delicious surprises in every connection with the Brand, we can’t wait to unveil!