Santa Clarita, Calif.-based Vallarta Supermarkets raises the bar on the restaurant-quality foods and sensory experiences a grocery store can offer.

In November, the Latino-owned retailer celebrated the grand opening of its newest location in Clovis, Calif. and shared a list of the departments featured in the new store.

• Guacamole Station: Customers can customize fresh, hand-crafted guacamole and newly added Pico De Gallo tailored just the way they like it.
• La Isla: Customers can order fresh-pressed fruit and vegetable juices, as well as Vallarta’s signature agua frescas in a variety of flavors.
• La Fruteria: Choosing from the freshest fruits and ingredients, customers can order juicy fruit bowls topped with Tajin, Chamoy, lime juice, and salt.
• Cremería: Vallarta’s version of a traditional deli, offering a selection of the freshest house-made cremas, as well as Latin American cheeses.
• Panaderia: Made fresh daily, Vallarta offers a variety of Latin American baked goods as well as hand-decorated cakes and signature sweets.
• Carniceria: Renowned for its trademarked Carne Asada, the Vallarta Carniceria marks the origin of the chain, offering a variety of American meat cuts and premium cuts not commonly carried at other supermarkets.
• Tortilleria: Customers can buy authentic homemade fresh corn and flour tortillas, made in-house with the highest quality corn, soaked & boiled for 24 hours, ground with volcanic rock and then cooked to perfection.
• La Cocina: La Cocina offers the convenience of a ready-made delicious meal for any time of day. Choose from a variety of traditional favorites from Mexico and Central America for breakfast, lunch, or dinner. Get a “comforting taste of home” for a quick meal or snack before or after you shop.

Vallarta invested in its new community with a $7,500 donation to local charities and schools in the Clovis area, and the company gave out reusable grocery bags filled with groceries to the first 300 customers at the new store.

Vallarta said its La Cocina items are available for delivery via DoorDash, and consumers can use its own e-commerce platform, Vallarta Go, to order meals and groceries for at-home delivery as well.

This article is an excerpt from the December 2024 issue of Supermarket Perimeter. You can read the entire Latin American feature and more in the digital edition here.