Sambazon, the leading supplier of certified fair trade and organic, is excited to announce that its flagship Açaí Superfruit Juice, sold refrigerated in fresh produce departments and other areas, is now available with 50% less sugar.

Responding to consumer demand for lower sugar alternatives, Sambazon reformulated its popular juice using natural sweeteners like Agave Inulin to maintain its signature taste while significantly reducing the sugar and calories, according to the company.

The product is available in 32-ounce bottles at Whole Foods Market, Publix, and other retailers nationwide.

“Consumer feedback was clear- even loyal Sambazon buyers like the new product just as much as the original,” said Vicki Isip, the company’s chief marketing officer. “We’ve optimized the flavor and sweetness to match our best-selling Original Açaí Juice while using natural ingredients to deliver a great-tasting product with all the nutritional benefits.”

The new formulation has 29% fewer calories.