EDMONTON, CANADA — The Little Potato Company has launched its second annual “A Little Holiday Happiness Is…” marketing campaign for the 2024 holiday season.

“The Little Potato Company makes getting dinner on the table any night of the week during the busy holiday season a breeze and provides ‘Little Moments of Happiness’ by offering easy-to-prepare Little Potatoes that add convenience and deliciousness to meals,” the company said. “Little Potatoes come pre-washed, require no peeling, and are small enough that they don’t need to be cut, so they allow for less time in the kitchen, and more time spent around the table with friends and family.”

The marketing campaign features an online sweepstakes for consumers to enter for a chance to win $1,000 in groceries from a choice of retailers, now through Jan. 8, 2025. The Little Potato Co. said 15 consumers in the United States and 15 in Canada will win.

“We know the holidays can be a stressful time, so we want to bring happiness to families, both through our products and our holiday campaign and sweepstakes. Our quick and easy Little Potatoes make it easier for families to focus on what truly matters — spending time together,” said Angela Santiago, CEO and co-founder of The Little Potato Company. “We're confident that this campaign will ignite enthusiasm among our retail partners, spark interest in the category, and delight consumers, just as it did last year. We‘re happy to be able to spread the joy once again.”  

The holiday campaign includes digital ads and instore point-of-sale materials with a QR code for consumers to scan to enter the sweepstakes.

Source: The Little Potato Company