Premium meat products can deliver a high-quality eating experience for the 32% of the population trying to create restaurant-style dishes at home, according to the 2024 Power of Meat study.
But it’s important to note that there’s more than one definition of “premium” in the eyes of consumers, said Britney Banuelos, Tyson’s senior brand manager, beef and pork marketing.
Production claims, premium attributes, USDA grade and more all factor into a consumer’s view of the quality of a meat product. Younger, higher income consumers tend to be those that seek out “better for” claims on meat products, according to the Power of Meat.
A Midan Marketing study found several factors that define quality for consumers:
- USDA Prime
- USDA Choice
- Product of the USA
- All natural
- No added hormones
- No antibiotics ever
- No growth promotants
- No artificial ingredients
About 60% of consumers purchase at least some pork with production claims or premium attributes, according to the Midan Marketing 2023 Pork Attributes Report.
The same report found 58% of consumers purchase at least some pork with extra high-quality claims, like “premium,” “prime,” or “Duroc.”
Premium insights
- Product quality is the most important attribute for 53% of meat consumers. (2023 Power of Meat)
- Steak-cut and extra-thick-cut bacon units are up 44% over last year. (Circana)
- 32% of consumers are trying to create restaurant-style dishes at home. (2024 Power of Meat)
This article is an excerpt from the November 2024 issue of Supermarket Perimeter. You can read the entire Premium Cuts feature and more in the digital edition here.
