Raley’s Family of Fine Stores launched a new, multi-dimensional effort to share its vision of health and wellness with customers. The campaign — called “Let’s Begin” — invites customers to take small steps toward a healthier lifestyle through education, personal goal setting and sharing.
“We want to change the way the world eats, one plate at a time,” says Michael Teel, president, CEO and owner. “Raley’s has been in our family for over 80 years and I want to empower change in the methods in which food and resources are delivered to our customers. I know our stores have the ability to be a trusted source of information for our customers to meet their personal health needs.”
As the company says, small, progressive changes in food choices and lifestyle options can make a significant impact over time. As each individual’s food journey is a unique experience, Raley’s says it hopes to educate customers and help them select healthier choices.
"Learning more about your food — where it comes from, how it was made and how personal choices affect your body — can be revolutionary to your health,” says Emmie Satrazemis, a wellness evangelist for Raley’s wellness. “Your health is an accumulation of all the choices you make over a lifetime, so every snack, every sip and every meal is an opportunity to tip the odds in your favor. It only takes small and simple changes, like drinking more water or cooking more of your meals at home, to make a big difference.”
Raley’s operates 121 stores in Norther California and Nevada under four banners — Raley’s Supermarkets, Bel Air Markets, Nob Hill Foods and Food Source.