Fresh-cut vegetables hit the sweet spot for two of the most dominant consumer trends: health and convenience.

Lipman Family Farms’ extensive fresh-cut lineup includes:

  • Sliced and diced tomatoes, cucumbers, peppers, onions and celery;
  • Bruschetta and fajita blends;
  • Mild and hot salsa mixes;
  • Cucumber pico de gallo;
  • Halved grape tomatoes;
  • Clipped and cleaned green beans;
  • And a combined sliced onion and tomato pack.

The company’s fresh-cut roster has evolved significantly in recent years, said Elyse Lipman, CEO.

“We’ve continuously added new items to meet consumer demand and market trends, which includes expanding our range of offerings, introducing new pack sizes, and innovating with different vegetable combinations to cater to diverse consumer preferences.”

Lipman is particularly excited about some of its newest fresh-cut products, Lipman said.

Its sliced tomato and onion pack, for instance, offers convenient size and consistent freshness ahead of grilling season and works perfectly with retail deli and back-of-house, ready-to-eat items like made-to-order sandwiches.

Demand for fresh-cut produce, Lipman said, continues to rise at retail, for a number of reasons.

“The consumer’s constant quest for convenient and ready-to-eat options” is chief among them. “Busy lifestyles and an emphasis on health and wellness have led consumers to seek fresh-cut produce as solutions for quick and nutritious meals and snacks.”

Lipman has also noticed an expansion of product variety and availability at retail as stores are expanding their fresh-cut offerings to include a wider range of fruits and vegetables, catering to diverse tastes and dietary preferences.

“Our full line of fresh cut products caters to many different drivers for fresh and convenient meal solutions. Our dedication to innovation and the expansion of our product line keeps us ahead of market trends to deliver value to our customers, meeting their many fresh-cut vegetable needs.”