Troy Hoover_VP Operations.jpgSource: Verde Farms

BOSTON — Verde Farms announced on May 29 that Troy Hoover was appointed vice president of operations for the grass-fed, pasture-raised beef company.

In his new role, Hoover will lead all production and logistic activities at Verde Farms. He will oversee all operations at the company’s manufacturing facility based in Pedricktown, NJ, manage vendor relationships, partner with the procurement team, ensure safety and quality, improve efficiency and capacity, and enhance the overall cost structure.

“We are excited that such an accomplished operations leader recognizes the importance of organic and sustainable beef,” said Brad Johnson, chief executive officer of Verde Farms. “We are proud to have Troy join us and bring his expertise from a powerful brand like Starbucks to help drive the new wave of premium, responsible meat production.”

Most recently, Hoover served as vice president of supply chain operations at cold-pressed juice company Evolution Fresh (previously owned by Starbucks). There, Hoover led strategic planning and oversight of a comprehensive supply chain, creating significant cost savings and operational improvements. Previously, since 2012, he served as director of technical services at Starbucks Coffee Co.

“I am thrilled to join Verde Farms and contribute to their mission of providing high-quality, organic beef to health-conscious people around the US,” Hoover said. “I look forward to leveraging my experience to drive operational excellence and support the company's growth.”