Plant-based protein specialist Before the Butcher is expanding production of its plant-based pepperoni and Italian sausage ground, thanks to two new partnerships.

Before the Butcher’s plant-based pepperoni has a wide range of applications, making it perfect for operators seeking a meatless protein that can be used in pizzas, sandwiches, and other classic Italian recipes.

Before the Butcher expanded its partnership with DOT Foods to distribute their pepperoni to distributors throughout the U.S. 

Additionally, Before the Butcher has entered into a partnership with Chicago’s iconic Rosati’s Pizza to roll out a national test of both its plant-based pepperoni and Italian sausage ground.

Rosati’s plans to incorporate the product into their new Fit Pizza, a specialty pizza that features less fat, less cholesterol, trans and saturated fats. The new Rosati’s Fit Pizza will be available in select stores across the US.

“Our plant-based pepperoni has seen an amazing response with food industry experts recognizing its taste, texture, and versatility since we released the product late last year,” said Danny O’Malley, founder and president of Before the Butcher. “Our partnerships with Rosati’s Pizza and DOT Foods will put this delicious, highest-quality, flavorful pepperoni in front of a growing segment of plant-based consumers nationwide.”

Before the Butcher’s plant-based pepperoni is gluten-free, soy-free, non-GMO, dairy-free, cholesterol-free, hormone-free, and antibiotic-free, making it a preferred option for health-conscious consumers.

It’s made from natural ingredients and uses a proprietary blend of pea protein, radish extract, paprika and other spices to give the pepperoni a hint of spice that captures an old world flavor profile matching the best meat-based pepperoni from around the world, according to the company.

Before the Butcher’s plant-based pepperoni is part of a portfolio of products including plant-based patties, beef, taco, Italian & chorizo grounds, chicken chunks, beef tips, pulled pork and their economical Mainstream line of plant-based patties. Their products are made in the USA and are the perfect substitute for anyone looking to reduce their meat consumption without sacrificing flavor or texture.

This article is an excerpt from the May 2024 issue of Supermarket Perimeter. You can read the entire Plant-based Meat feature and more in the digital edition here.