Kontos Foods, Inc., a manufacturer and distributor of traditional artisan breads and Mediterranean specialty foods, today announced that the company has launched a redesign of its retail flatbread packaging. The new packaging, which offers a contemporary look with a nod to the cultural traditions of the past, will be in all retail markets by late August.

Kontos made the announcement ahead of IDDBA, where it will exhibit the new packaging at Booth #4833.

“The contemporary style is designed to stand out on supermarket shelves, improve differentiation between Kontos bread varieties and provide well-presented information for customers,” says Steve Kontos, vice-president of Kontos Foods. “To celebrate the history of these breads, we’ve featured an oval above the Kontos logo to help pictorially identify the different regions of the world where each of our flatbreads originated.”