TUPELO, MISS. — Deli-style sandwich specialist Raybern’s will relaunch its entire product line with updated ingredients and packaging in the beginning of Q1.

Of its refreshed sandwiches, Raybern’s highlighted the Roast Beef & Cheddar sandwich, which will now feature a soft poppy seed roll.

Raybern’s said its Philly Cheesesteak, Chicken Bacon Ranch, and Barbecue Pulled Pork sandwiches are also being upgraded with higher quality meats, cheeses, and sauces.

“Our new sandwich line up is a totally delicious innovation on sandwiches of the past,” said Doug Hall, director of marketing at Raybern’s. “We have the bakery-soft bun covered, but we’ve completely amped up the meats, cheeses and sauces on our favorite frozen deli-style sandwiches! My personal favorite is the Roast Beef & Cheddar now on a fresh poppy seed roll.”

Citing a 2023 scan data report from Nielsen, Raybern’s said its brand is the best-selling Philly Cheesesteak in the United States. The company looks forward to introducing “bigger and better” New York deli-style sandwiches to consumers in 2024.