Blount Fine Foods, a Fall River, MA-based manufacturer of soups, entrees, sauces and side dishes for retail and foodservice, announced Thursday the national launch of a full line of premium organic soups.
The Blount-branded soups were created to meet the demand for authentic, certified organic foods from an ever-growing segment of the marketplace. The company says the rollout comes after more than two years of testing, development and innovation of organic soup recipes.
“As the popularity of prepared foods has exploded at retail, we have seen the call for organics to be part of the solution grow from a murmur to a rumple to a roar,” says Bob Sewall, Blount’s executive vice-president of sales and marketing. “For the last two years, our chefs have been working with restaurant chefs to refine our true-to-nature, delicious handcrafted recipes; improving our sourcing and collaboration with certified organic farmers; and testing and studying consumer attitudes, tastes and desires as the relate to premium organic soups.”
The line includes seven varieties: Organic Vegetarian Chili, Organic Tomato Bisque, Organic Coconut Lentil Soup, Organic Ancient Grain Minestrone Soup, Organic Savory Harvest Bisque, Organic Chicken Tortilla Soup and Organic Broccoli Cheddar Soup.
The line will launch with both trade and consumer promotional campaigns, the latter being a first for Blount. The retail trade campaign kicks off in June 2016, with online and print advertisements in food trade publications, and direct response marketing electronically and via mail. Products and packaging will be introduced to buyers attending the International Dairy, Deli, Bakery Association’s (IDDBA) annual Dairy-Deli-Bake Seminar & Expo in Houston (Booth #1901).